Steve Waugh foundation

The site that helps rare kids.


Giving families of children and young adults with rare diseases ‘somewhere to turn’.

The Steve Waugh Foundation (SWF) exists to champion the stories of children living with rare illness. As such, the SWF brief was to develop a site that would not only drive users to donate but also to share stories of children living with rare illness that the foundation supports. Furthermore, SWF required an online mechanic that would securely accept medical and carer information for their bi-annual grants process.



UX direction
Responsive UI


2015 at T-bone Productions


Jessica Naoum, Account Management
Tim Brennan, Account Management & UX



The main objective of the foundation is to raise awareness of rare illnesses and diseases by starting conversations and sharing stories of grant recipients. The theme of storytelling became a visual cue throughout the site.

The site also leverages Steve Waugh’s popularity in his early career as a professional sportsman, so cricket iconography was also incorporated. I developed a set of icons to represent each section of the website. The illustrative style is playful, bright and childlike just like the grant recipients.


Design Production

We developed a site that both reflected SWF branding and incorporated a cricket related, child centric design. The site is extremely goal orientated. Beyond the homepage, users are funnelled toward SWF goals via 'side include banners' directing users to 'Read their story' and 'Donate Now'.

Admin is able to add and administer 'side include banners' for specific pages to drive call to action as required.


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