The Red Shield Appeal

The web app that gives hope.


The Salvation Army Responsive Mobile Web App was built to support their main donation drive of the year, the Red Shield Appeal.

The app supported all levels of participants from door knockers recording collections, drivers organising pickup locations and organisers with real time reporting from collection data.



Responsive UX
User Interface


2016 at T-bone Productions


Andrew Cush, Strategy
Tim Brennan, Strategy



The 2016 refresh of the Red Shield Appeal web app was to be brighter, more fun and interactive whilst optimising the registration and collection process. 

Philanthropic messages were highlighted to encourage collectors to doorknock for longer periods and to give them a "warm glow". This was achieved by associating dollar figures collected with real world applications for where that money would be spent such as meals, education grants or rent assistance.



Updates to the Red Shield Appeal were meticulously scrutinised during the wireframing process.

The registration process was overhauled to include multiple points of entry to the web app. User stories influenced decisions to include QR codes for school or community groups.

As an experience designer, I understand the path of least resistance. The flow for registering and collecting donations were simplified using only business critical information so as to limit the barrier to entry for users.



With all the wireframes defined, we jumped into designs, focusing on the UI and leveraging The Salvation Army’s style guide to ensure that the web app was on brand. 


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