About

Having spent my formative years in the product team of an online market research company, research based, human-centred design is the cornerstone of my design practice. The majority of my process is centred around diagnosing problems and testing how well solutions solve those problems, rather than the ideation of the design solution itself. Without properly identifying the problem to be solved, any subsequent design solutions run the risk of being ineffective.

During my tenure at Limepay I was the Lead Product Designer responsible for their core product offering; the end-to-end user experience of the STACK checkout and user dashboards. Product initiatives lowered loan default rates by over 82% and I championed and established research and user testing protocols for the business. Click here for a sample of my work.

As Head of Design at Eclipx Group (ASX:ECX), I worked closely with the Group Marketing Manager and Management Team to deliver strategic initiatives and creative direction to varying brands across the group's portfolio and partnership activities.

Previously, as Lead Designer at independent digital agency, T-bone Productions, I serviced multiple accounts concurrently in a client facing role across responsive web, mobile app and social media projects.

I also gained experience with creating and maintaining a global brand with both B2B and B2C objectives whilst managing a team of fellow designers and developers as Design and Creative Services Executive at Pureprofile. Spending my formative years in the product team at an online market research company has given me quite a unique perspective of research based design as I was surrounded with user experience methodologies before UX was as prominent as it is today.

I’ve built my career out of identifying key user needs and shaping design solutions uniquely for them.

My freelance work opportunities have seen me creating website fan pages for Australian celebrities, sourcing funding for unprivileged students in community theatre programs and designing Sydney’s first craft vodka label.

I'd be excited to help you with your next project. Don't hesitate to contact me.

"Jessica was contracted to design our premiere production several years ago. Jessica’s professionalism and timeliness, coupled with her dedication to a given project have ensured that since that time she has continued to work on all of our productions. Most admirable is her ability to take our ideas and translate them into striking designs by injecting her own creativity and design eye. Her designs have consistently hit the mark as she has always sought first and foremost to understand the needs and target markets of our customers. We are fortunate to be working with such a skilled artist."

Dino Dimitriadis
Artistic Director, Apocalypse Theatre Company
Festival Producer, Sydney Fringe Festival

"

Most admirable is her ability to take our ideas and translate them into striking designs by injecting her own creativity and design eye.

Clients

I work collaboratively with product & development teams to design functional and user-friendly interfaces for clients in multiple industries.

I love taking on projects that are in verticals where I have little experience to further challenge myself. Some of the companies I’ve worked with are listed below.

Agricultural

Cotton Australia

Arts & Recreation

Sydney Fringe Festival
Apocalypse Theatre Co.
Bakehouse Theatre Co.
Hugh Sheridan

Automotive & Transport

Toyota
Audi
Georgie
Kogan Cars

Charitable Organisations

The Salvation Army
The Steve Waugh Foundation
The Sebastian Foundation

Construction

James Hardy
Selleys
Build By Design

Finance & Insurance

Eclipx Group
Limepay
Suncorp
RACV
CarLoans.com.au

Food & beverages

Oporto
Red Rooster
Bondi Pizza
Tyrrell’s Wines
Small Mouth Vodka

Government

NSW Health
Malcolm Turnbull MP

Hair & beauty

Nivea
Just Cuts

Health & wellbeing

Cronulla Golf
Rush Hour Canada

Hospitality & Tourism

Accor Hotels
Tourism NSW

Media & Communications

Universal Music
News Corp Australia
National Geographic

Professional Services

Kelly Partners
Allens Linklaters
Wink

Retail

Kogan
GraysOnline
Gumtree
Jet Cycles

SaaS & Technology

Limepay
Pureprofile
Appen
AutoConsole
Coursebuilder

Employment History

2020 - Present

Limepay
‍Product Designer

Lead Product Designer for core product of FinTech start-up. End-to-end user experience for white-labelled, embedded finance payment platform with B2B and B2C use cases.

- Championed and established research and user testing protocols
- Product initiatives that lowered loan default rates by over 82%
- Contributed to the build of a new design system
- Projects focused on automated, self-serve processes in the checkout and user dashboards
- Cross-functional collaboration and mentoring of junior staff
- Adapted designs for evolving AML and KYC regulatory requirements

2016 - Present

Eclipx Group
Head of Design

Headhunted by the Eclipx Group (ASX:ECX), a Trans-Tasman leader in vehicle fleet leasing and financial services. Initially employed as Lead Designer for the Consumer brand segment, advancing to Head of Design across the Group’s entire house of brands.

Scope of leadership duties included implementing a group-wide digital transformation project, cross-team lead generation initiatives, pitch work, partnership and agency liaison and team recruitment.

- Ownership of the Group’s brand guidelines, creative direction and end-to-end product development for projects across eight brands
- Led the product development of Georgie.com.au; a new car buying service disrupting the Australian automotive industry. Landing pages consistently converted at >22%
- Facilitated the launch of KoganCars.com.au in only 30 days, followed by regular improvements and site optimisation attracting over 75,000 monthly sessions
- Instrumental in the roll out of brand partnerships with Suncorp, RACV, GraysOnline and Kogan
- Elevated operational performance by implementing Hubspot marketing automation processes
- Advanced driver customer experience with four native apps

2007 - Present

Freelancer

Digital and Graphic Design, User Experience, Branding and Corporate Identity and Marketing Strategy.

Invaluable account management, business development and operations experience through freelance client projects for a wide variety of clients.
‍
- Assisted eight businesses navigate brand launches and website updates during the global pandemic
- Branding, packaging design, digital and social strategy for Sydney’s first craft vodka label, culminating in stock supplied in over 400 bars and bottle shops nationally, including Dan Murphy’s and BWS
- Raised the profile of Australian celebrities and charities through wider digital presence and promotional collateral

2014 - 2016

T-bone Productions
Senior Digital Designer

Client facing Lead Designer, working across a wide range of UX/UI applications.

2007 - 2014

Pureprofile
Design & Creative Services Executive

Consistently promoted to positions of increasing responsibility.

Building and maintaining a global brand with B2B and B2C objectives.

2007

WebFeat
Intern

Flash web design projects and maintaining and upgrading existing websites. HTML and CSS coding.